Following on from MOVI, a bag conceded and designed with movement in mind, Custom Business has doubled their “fluid” bag range and is proud to present the newest arrival with a name that suggests even more freedom: VELA. Inspired by and dedicated to the wind.
On the occasion of International Kiss Day on 6th July 2022, as a kiss has always represented love and, like the wind that blows, crosses all borders, Custom Business, the brand which creates luxury fashion business bags will be displaying their new jewel in the showroom in Milan.
“It will be an opportunity to confirm and strengthen our desire as a company to make new roads into the business world and more,” declared the founder, Vito Di Lorenzo. “Thus, freeing ourselves from the confines of old-style fashion where business and work bags were just rectangular, so that we can go beyond those old-style labels and into the future”, he concluded.
This bag has already been on show to a limited audience during an evening event organized by the Alta Sartoria Fashion School, held on 13th June at the Teatro Camploy in Verona. Here future stylists were able to present their creations inspired by Japan and where Custom Business was a guest of honor.
On 6th July, the new bag VELA will be on display and can be touched and examined along with the whole Custom Business collection in the MONTENAPO showroom in Via Monte Napoleone 17, Milan, Italy.
All accessories are produced in Italy and the leather comes from suppliers belonging to the GREEN LIFE project promoted by the European Community.
Custom Business produces, markets and sells various luxury products related to the world of work and fashion accessories.
These are mainly bags of various types: bags, clutches, briefcases, suitcases, backpacks, small leather goods, wallets, document holders, belts, bracelets, diaries and desk items.
Custom Business sells its products through the showroom in Via Monte Napoleone, 17 in Milan and all around the world through an e-commerce website.
The company has a sales presence in Italy, Europe, the Middle East, Asia-Pacific and the Americas.
History of the founder:
Vito Di Lorenzo
“As a child I would always ask my mum if I could do some of the ironing (I still love ironing shirts and trousers to this day), or to give me a needle and thread to do some mending. These skills proved very useful when at the age of 26 I went to live on my own in Spain for a year. And then, whilst in full lockdown with my inseparable sewing machine, I started trying out new ways of creating fashion. Trousers, waistcoats, ties, face masks, felt bags etc and then I decided to move on to leather. Each item I produced was custom made to the client’s requests
It was from this work that the idea of creating a brand which brought together innovation and Italian craftsmanship traditions. In fact, these two components form part of the company’s aim to turn the spotlight on true Made in Italy products once again.
And so it was that in May 2020, in my makeshift workshop, we started this new adventure into a sector full of potential: Italian leather craftsmanship. Then came the name Custom Business – custom made for work – reflecting the fact that we make handmade top quality leather bags, all strictly 100% Made in Italy.”
Press Contacts
Vito Di Lorenzo
Phone: +39 3296493353
Email: info@custombusiness.eu
Sito-web: www.custombusiness.eu
Office: Via della Pace, 54 – San Bonifacio – Verona
Showroom: Via Monte Napoleone, 17 – Milano
Social:
Instagram: @custombusinessitalia
LinkedIn: CUSTOM BUSINESS
